Media companies making their pitches to advertisers this week will have to do their best to overcome a lot of noise in the industry.
The advertising market has been soft since last summer, and companies are also cutting costs as they look to make their streaming businesses profitable.
Meanwhile, the Hollywood writers’ strike is sure to play a role in the conversation, especially if picketers show up this week outside the annual advertising sales events known as Upfronts. Some of them already did at the so-called Newfronts, which are similar events focused only on streaming.
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