Industry News

How is the streaming era impacting the Emmy nominations?

15 July, 2021

The average US audience demand for TV series nominated for five or more major Emmys has grown 65.5% in the last half decade, from 11.3x more in-demand than the average show in 2017 to 18.7x for this year’s top nominees, new Parrot Analytics data reveals.

In 2017, Emmy voters rewarded more character-focused drama and comedy series like “Veep,” “Silicon Valley,” and “Better Call Saul”. While these series did have loyal fanbases, they only cracked the lower levels of Parrot Analytics’ “Outstanding” category of audience demand. With “WandaVision” and “The Mandalorian” racking up a combined 13 major Emmy nominations (46 overall), and “The Boys” getting a nod for “Best Drama,” this 2021 is by far the Emmy’s most crowd pleasing year of the streaming era.

The rise in both the supply and audience demand of genre programming over the last half decade - starting with “Game of Thrones” and “Stranger Things”, and currently led by “WandaVision” and “The Mandalorian”.

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