According to Parrot Analytics’ measures of global consumption data, as well as online conversation and search trends, Messi is the world’s most in-demand athlete. His popularity is unsurprisingly highest in Argentina, France (where he most recently played) and the U.S., according to their metrics, but he also rates strongly in Brazil, Nigeria and India—the world over, pretty much. By Parrot’s count, Messi has “exceptional demand” (ranking in the top .04% of talent across genres) in 41 countries.
“It’s pretty incredible to see how dominant he is worldwide,” Parrot strategist Brandon Katz said. “Usually we’ll see someone rank that well in a handful of markets and then it tapers off.”
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