Already, volume is building, according to data analysis. In Mexico, from March 2018 through September 2019, the percentage of OTT platforms catalogs in Spanish rose from 6% to 12% for Amazon Prime Video, 6% to 8% for Netflix, and 5% to 6% for HBO, according to a Parrot Analytics study. In Oct. 2018, at 25% of all expressions of demand for titles in Mexico, demand for new Spanish-speaking shows ran five times higher than actual production, representing around 7% of total output, the study said.
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