Mip Cancun 2019: 20 Takeaways, as Global Platforms Transform TV Production in Latin America

Already, volume is building, according to data analysis. In Mexico, from March 2018 through September 2019, the percentage of OTT platforms catalogs in Spanish rose from 6% to 12% for Amazon Prime Video, 6% to 8% for Netflix, and 5% to 6% for HBO, according to a Parrot Analytics study. In Oct. 2018, at 25% of all expressions of demand for titles in Mexico, demand for new Spanish-speaking shows ran five times higher than actual production, representing  around 7% of total output, the study said.

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