Industry News

Netflix is losing market share. But is it losing customers?

19 April, 2021

Netflix’s share of the online video market is shrinking.

That’s the takeaway from two new reports out this past week, the first of which comes from Parrot Analytics, a startup that measures audience interest in online TV shows. According to Parrot, Netflix accounted for about half of the original series people around the world wanted to watch online in the first quarter of 2021.

While Netflix is still far and away the dominant player, its market share is in decline. Two years ago, Netflix accounted for 64.6% of demand. The decline is even steeper in the U.S., where Netflix accounted for 48.1% of demand, the first time it’s ever been below 50%. (This may have something to do with Netflix’s more limited output in the first quarter of the year, though that doesn’t explain the two-year trend.)

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