Industry News

Netflix’s subscriber growth slows as streaming rivals challenge its market share

20 January, 2022

After experiencing a meteoric spike at the beginning of the pandemic, Netflix’s subscriber growth is slowing down.

The Los Gatos-based streamer on Thursday reported that it added 8.3 million subscribers in the fourth quarter, falling short of its initial forecast of 8.5 million. Last year, Netflix added 18 million subscribers, compared with 37 million in 2020.

In after-hours trading, Netflix stock fell nearly 19% to $415.10 on Thursday afternoon following the company’s earnings report.

Visit Los Angeles Times to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription