Industry News

Parrot Research: Demand for Emmy-nominated titles has grown over past five years

14 July, 2021

The average U.S. audience demand for TV series nominated for five or more major Emmys has grown 65.5% in the last half decade, according to new data from Parrot Analytics.

The demand for top Emmy nominees has grown from 11.3x more in-demand than the average show in 2017 to 18.7 times more in-demand for this year’s top nominees.

In 2017 Emmy voters rewarded more character-focused drama and comedy series such as “Veep,” “Silicon Valley” and “Better Call Saul.” While these series did have loyal fanbases, they only cracked the lower levels of Parrot’s “Outstanding” category of audience demand.

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