“Peppa Pig” is a wildly popular English cartoon about the adventures of a cheeky preschooler pig who lives with her mummy, daddy and brother. It’s such a U.S. hit that American children are acting British, including talking of petrol stations and calling cookies “biscuits.” The franchise—an empire that includes toys, pajamas and theme parks—made $1.7 billion in retail sales in 2022. Peppa was the fourth most in-demand children series worldwide in 2023 (after “Masha and the Bear,” “SpongeBob SquarePants” and “PAW Patrol”) according to Parrot Analytics, an entertainment consulting firm. Peppa was first released in 2004.
Visit Wall Street Journal to read this article.
