Industry News

'Peppa Pig', a pandemic favorite, has American children acting British

18 July, 2021

California kindergartner Dani stunned her parents in May when she addressed her mom, who said she was going to the eye doctor, in a polished British accent: “Mummy, are you going to the optician?”

“And we were like, ‘the what?’ ” says Dani’s father, Matias Cavallin. “That’s like a college-level word,” he says. “At least, I wasn’t using it.” The culprit? A wildly popular English cartoon about a preschooler pig named Peppa.

Like 5-year-old Dani, children across the U.S. have binge-watched “Peppa Pig” over the past year. They are emerging from the pandemic with an unusual vocabulary and a British accent just like the show’s namesake character.

Visit Wall Street Journal to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription