Having a high amount of content, especially original series, is a major factor in the success of streaming services. New research from Parrot Analytics shows that TV series owned by Disney have the largest share of audience demand on streaming platforms. Netflix is in the lead for U.S. demand for series content, regardless of if it’s original or outsourced. Parrot Analytics researchers say, “Demand for original and exclusively licensed content is a key leading indicator of subscriber growth for SVOD platforms.”
The Corporate Demand Share results give us insight into how well top media companies can perform long term and if they are willing to consolidate original content availability onto their own platforms.
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