Cartoon Next, an animation event organised by Belgian company Cartoon, returned to the French city of Marseille earlier this month for its third year. Welcoming 229 participants from 18 countries, including producers, broadcasters and students, the conference featured a mix of panel sessions, keynotes, case studies and pitching sessions aiming to look at what’s next in the world of animation. Hosting one of the keynotes was Alex Cameron, director for EMEA at research firm Parrot Analytics, who highlighted adult animation as a growth area in the sector. “The appetite for adult animation continues to grow. This genre is no longer just a niche and is becoming a dominant force in global entertainment. We should expect to see a surge of investment targeting those younger audiences who crave slightly more complex and culturally relevant narratives, as we’ve seen with anime,” Cameron said.
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