Industry News

Streaming services are competing fiercely for young viewers

5 January, 2022

It will come as little surprise to learn that American children have an insatiable appetite for television. And their parents’ willingness to pay to keep them entertained makes them a valuable audience. So the battle among streaming services for young viewers is becoming increasingly fierce—and expensive. When Netflix paid nearly $700m last year for the rights to stories by Roald Dahl it was the channel’s largest ever acquisition (though Dahl warned in his books about the danger posed by television to young minds and eyeballs).

During lockdowns people watched more television than ever. But according to research from Parrot Analytics, a data firm that tracks global audience trends, including those for subscription video on-demand (SVOD), that was especially true of children.

Visit The Economist to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription