Industry News

Streaming services are competing fiercely for young viewers

5 January, 2022

It will come as little surprise to learn that American children have an insatiable appetite for television. And their parents’ willingness to pay to keep them entertained makes them a valuable audience. So the battle among streaming services for young viewers is becoming increasingly fierce—and expensive. When Netflix paid nearly $700m last year for the rights to stories by Roald Dahl it was the channel’s largest ever acquisition (though Dahl warned in his books about the danger posed by television to young minds and eyeballs).

During lockdowns people watched more television than ever. But according to research from Parrot Analytics, a data firm that tracks global audience trends, including those for subscription video on-demand (SVOD), that was especially true of children.

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