Industry News

“The Mandalorian” crossover lifted “The Book of Boba Fett” to new heights

14 February, 2022

Global demand for Disney+’s “The Book of Boba Fett” has grown over 40% since the January 26 release of “Chapter 5: The Return of the Mandalorian,” according to data from Parrot Analytics.

During the availability of its first four episodes (December 29, 2021 - January 25, 2022), “The Book of Boba Fett” was the eighth most in-demand series worldwide. While that is no small feat, every other Disney+ live action Star Wars and Marvel series hit number one worldwide within two weeks - and sometimes just a few days - of their series debuts, so that performance could be considered somewhat of a letdown, Parrot Analytics says.

However, following the reintroduction of the Mandalorian, and eventually the irresistible Grogu, “The Book of Boba Fett” quickly became the second most in-demand series overall and the most in-demand digital original worldwide (January 26 - February 7, 2022).

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