Industry News

What to make of Hulu and Max’s popularity rankings and the battle over data transparency

19 September, 2023

Those familiar with the work of writer Nate Silver — author of the book “The Signal and the Noise” — may recognize the axiom that “data is useless without context.”

That mantra is certainly true from a statistician’s point of view, but perhaps not from that of a marketing executive or the designer of a streaming video service’s user interface. In recent weeks, Warner Bros. Discovery’s Max (formerly HBO Max) and Walt Disney Co.-controlled Hulu have added content rankings to their apps, with the aim of telling users what others on the platforms are watching, something Netflix has done for years.

Visit Los Angeles Times to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription