Industry News

Why animation is still any streamer’s game to win

24 May, 2022

No one streamer dominates the animation lane currently. Among the 10 most in-demand series in the United States for the first-quarter of 2022, Netflix series take up four spots — but Amazon Prime Video holds the two top spots on the list, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.

As Prime Video tries to figure out its identity in a new streaming space crowded with intense competition from some of the best studios and networks in Hollywood, finding an area that’s growing in demand but isn’t being dominated by any one streaming company provides a great opportunity. That much can be seen from Netflix’s 40% standing in the top 10.

Prime Video had the two most in-demand animated series in the U.S. during the first quarter of 2022. “The Legend of Vox Machina,” from the team who works on the popular online web series “Critical Role,” was the most in-demand animated series, nabbing an impressive 17.9 times the average demand of all other U.S. series. That was followed by “The Walking Dead” co-creator Robert Kirkman’s “Invincible,” based on the comic of the same name, that subverted the idea of superheroes in a unique and entertaining way. “Invincible” had nearly 14 times the average demand of all shows in the U.S.

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