Why Kids’ Programming Will Be a Major Battleground in the Streaming Wars

It’s not that children are suddenly allergic to SpongeBob. (According to Parrot Analytics, Mr. SquarePants and his underwater antics remain the most in-demand children’s content in America.) But as Juenger puts it: The traditional American TV industry is “entering a period of prolonged structural decline,” as viewers migrate to platforms that feature fewer or no ads.

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