Industry News

Why Kids’ Programming Will Be a Major Battleground in the Streaming Wars

19 October, 2019

It’s not that children are suddenly allergic to SpongeBob. (According to Parrot Analytics, Mr. SquarePants and his underwater antics remain the most in-demand children’s content in America.) But as Juenger puts it: The traditional American TV industry is “entering a period of prolonged structural decline,” as viewers migrate to platforms that feature fewer or no ads.

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