Industry News

Why Netflix saved ‘Manifest’ and what it means for other shows

7 September, 2021

Parrot Analytics recently reported on Netflix’s decision to save Manifest from cancellation. Jeff Rake’s supernatural drama aired for two seasons on NBC and was canceled in June amidst a fan backlash, begging someone to save the show. Netflix stepped in to save the show and renewed it for a fourth and final season. But, as Parrot Analytics discovered, Netflix’s decision to pick up the show may have to do with Manifest’s fan support — and its corresponding impact on the bottom line.

Once the show was canceled, its consumer demand ranking throughout the U.S. rose over 300 spots to #13 in the country. “Manifest stayed within the Top 10 trending row for weeks on end,” Parrot explained. “It became a surefire hit on Netflix, much like The Office and Friends before it. Unlike The Office and Friends, however, there was potential for Netflix to take on the series as an original title, with full global distribution just like other in-demand Netflix Originals and finish the show to give newcomers and current fans a series to watch in its entirety — something that’s become much rarer in television. Viewers want shows to end, and end properly.”

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