Privacy Policy

Parrot Analytics Limited, “Parrot”, own and operate several websites, namely and the Parrot subscription portal, collectively “Parrot Websites”. Through these web sites and also through direct customer, partner and vendor relationships, we collect certain personally identifiable information including name, email-mail address, phone number, IP address as well as other non-identifiable information. This document outlines our privacy policy in relation to this collected data.


This Privacy Policy describes how and when we collect, use, and share your information across our websites, APIs, email notifications, applications, buttons, ads, and other services that link to this Policy (collectively, the “Services”), and from our partners and other third parties.


By accessing the Parrot Websites and using services provided via Parrot Websites, users consent to the collection, use, disclosure, storage and processing of their information in accordance with this Privacy Policy. In cases that require it, we ask for this consent explicitly.

Collection of information and data

We collect and use your information below to provide, understand, and improve our Services.

Parrot uses "cookies", which are small text files stored on your computer that can identify your web usage patterns throughout our websites from one page visit to another. You can opt out of receiving cookies by adjusting the settings in your web browser. To find out more about “cookies” including how to see what cookies have been set and how to manage and delete them, visit

Parrot also collects basic account information on sign-up to our services. If you have access to our subscription products, you must provide us with some personal information, such as your name, username, password, email address, or phone number. The contact information you provide to log in is not public.

In some cases, on interacting with our web site, you provide to us your contact information, such as your email address or phone number, to customize your account or access certain account features. We may use your contact information to send you information about our Services, to market to you, to help prevent spam, fraud, or abuse, and to help others find your account, including through third-party services and client applications. We may receive information about you from third parties, such as other data providers.

Non-personally identifiable information: We may share non-personally identifiable information (such as anonymous or transformed/aggregated data) with customers and third parties to help them understand business trends.

Additional Information: You may choose to provide us with additional information to help improve and personalize your experience across our Services. We may later that information in order to personalize content we deliver to you.

What is your identifiable information used for?

Your identifiable information might be used by Parrot and its employees for the following purposes:

  • To enable to provide you with personalization of Parrot Websites
  • To enable us to contact you. This contact may encompass ordinary business communication or may contain information about Parrot or Parrot Websites, including promotional information
  • For the purposes of support and product development
  • For the purpose of improving Parrot Websites and products
  • For the purpose of authorizing your access to Parrot Websites and products
  • To help our customers understand trends in media industries

Information Sharing and Disclosure

Parrot take your privacy seriously and will undertake all reasonable measures to ensure that your identifiable and non-identifiable information is stored securely. Parrot have adopted all reasonable physical, technical and organizational safeguards to prevent unauthorized access, loss, alteration or disclosure. We do not disclose your private personal information except in the limited circumstances described here.

Service Providers: We engage service providers to perform functions and provide services to us. For example, we use a variety of third-party services to help provide our Services, and to help us understand and improve the use of our Services. We may share your private personal information with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions. We rigorously check third-party providers to ensure they use appropriate security and privacy measures, and enable us to maintain control of this data at all times.

Non-Personal or Aggregated Information: We may share or disclose non-personal or automatically aggregated information. This information does not include your name, email address or phone number and is not personally identifiable.

Retention of Personal Data

We retain personal data for as long as necessary to fulfil the purposes for which we collect or receive the personal data, except if required otherwise by applicable law. Our standard retention period is 10 years, unless a different applicable statutory retention period applies.

Information Storage

Parrot secures personally identifiable data using industry-standard encryption at rest and in transit, as well as carefully managed identity and access management. Our data is primarily stored in secure facilities hosted by Amazon Web Services. In some limited cases, data may be hosted by other third party service providers.

EU General Data Protection Regulation (GDPR)

Parrot is a GDPR compliant organization and is a Data Controller under the directives.

International Transfer

Parrot will not transfer data to countries or organizations that do not have the same or higher standard of data protection standard set by the GDPR.

Your Rights

EU residents have the following general rights in relation to personal data stored with Parrot:

  1. The right to obtain, at reasonable intervals and free of charge, information on whether or not your personal data are being processed and to receive the personal data that is being processed in an intelligible form;
  2. The right to request rectification or erasure of personal data or restriction of or objection to processing of your personal data. You may also request us to provide you your data in a structured, commonly used and machine readable format which can be transmitted to another controller.

To exercise these rights, please contact us using our contact details set out below. We may request you to provide proof of your identity. We will respond to your request within the applicable statutory term.

Moreover, subject to this Privacy Statement, you have the right to lodge a complaint with the competent supervisory authority.

Additional rights may be applicable depending on local law. Please contact us using the details below to exercise these rights.

Updates to this Privacy Statement

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be on our website. If we make a change to this policy that, in our sole discretion, is material, we will notify you by email to the email address we have for you. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

How to Contact Us

If you have any comments or inquiries about the information in this Privacy Statement, if you would like us to update your personal data, or to exercise your rights, you can confidentially contact Parrot’s Data Protection Officer.

Primary communication should be directed to the Data Protection Officer by email at:

Mailing Address:

Data Protection Officer

Parrot Analytics Ltd - London Office

16 Great Chapel St

London, W1F 8FL

UK Phone: +44 800 112 0041