IPTV measurement for United States Television: U.S. Top 10 (15 – 21 July, 2018)

23 July, 2018

Image: Star Wars: The Clone Wars (Cartoon Network / Netflix)


Parrot Analytics’ IPTV television measurement system is truly cross-platform, which means we also measure the popularity of SVOD, TVOD, AVOD, broadcast and linear TV shows. Our global demand measurement data is available for 100+ markets, taking into account the weighted average of global consumer activity, resulting in country-specific worldwide demand for television content.

We do not carry out any consumer surveys to generate our 1 Billion+ daily dataset. Instead, we capture and measure what audiences actually do: They watch TV shows, read about TV shows, write about TV shows, download TV shows, stream TV shows and share and like information related to TV shows. We then weigh up all these audience interactions such that consumption behaviors are weighted more favorably than, say, a simple “like” on social media.

This week in the U.S. domestic market for digital originals, Hulu’s The Handmaid’s Tale is the most in-demand title for the third week in a row as audiences continue to engage with last week‘s Season 2 finale. Our IPTV measurement, based on global TV demand data, also reveals that the perennially popular Netflix digital original series Queer Eye, Stranger Things and Narcos all rose in rank in the US compared to last week.

However, the big news in the Digital Original series top ten this week is the appearance in tenth place of animated series Star Wars: The Clone Wars, which originally ran between 2008 and 2014. Demand for the series skyrocketed this week after Disney announced that they were ordering a new season of the show to debut on Disney’s own yet-to-be-named streaming service in 2019.

This marks another big change in platform for The Clone Wars, which first aired as a cable show on Cartoon Network before becoming a Netflix digital original for the sixth and formerly final season in 2014. This week was clearly a good one for sci-fi digital originals as CBS All Access’s Star Trek: Discovery also increased in demand, pushing the title up the chart from last week.

In the overall U.S. domestic chart that includes broadcast, cable, satellite and IPTV shows, NBC’s America’s Got Talent remains the top reality show in the U.S., gaining one rank to become the second most in-demand title in the market after Nickelodeon’s Spongebob Squarepants. Last week’s second place title Game Of Thrones from HBO is now in fifth place.

Cartoon Network’s Steven Universe continues to steadily climb up the rankings, likely due to since-confirmed rumors that the show is getting a feature film after the highly successful recent season five finale. AMC’s The Walking Dead also rose in demand as viewers of the show discussed major cast changes announced at the San Diego Comic-Con.

For more information about global television trends, reach out to Parrot Analytics for a live demonstration of our Demand Portal, or watch our latest product video.

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