Insights

TV Demand Measurement of the United States Top 10 (28 January – 03 February, 2018)

Image: Altered Carbon, Netflix

Parrot Analytics’ demand measurement platform provides insight into global, country-specific audience demand for television content. This global TV demand measurement standard corresponds to the total audience demand being expressed for a title, within a market: Audience demand reflects the desire, engagement, and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

In the latest chart for the US, Altered Carbon from Netflix debuted at #7 this week. The adult-oriented, sci-fi spectacle series with Joel Kinnaman is based on a novel of the same name by Richard K. Morgan, a British sci-fi writer whose favorite theme is the idea that no matter the economic or political system you live under, there will always be those ruthless enough to accumulate as much power and wealth as possible.

We have observed that out of all the titles that are in hiatus, demand for The Crown fell more than 20% compared to last week, indicating demand for the British historical drama will not pick up until it returns with new episodes. Additionally, the start of One Day at a Time‘s second season has resulted in its demand tripling compared to last week. The classic sitcom series (which is inspired by Norman Lear’s 1975 series of the same name) ranks tenth on the Digital Original Series chart for the United States.

In the overall TV show chart, Netflix’s Stranger Things dropped to #10 as buzzier titles have now debuted on the chart in the mean time. Nickelodeon’s Spongebob Squarepants had steady demand that was enough to cause the children’s series to rank seventh amongst all in-demand series this week, possibly due to new episodes returning from holiday hiatus.

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