Industry News

MIPTV 2018 Digital Wrap – “Parrot Analytics aims to help makers of local hits to assess whether that popularity can spread outside the home market”

Julian Newby from MIPTV News writes “At a time when international content providers are commissioning local content aimed at audiences in specific countries, digital connections are enabling local fans to share their enthusiasm internationally.” At Parrot Analytics, we aim to help makers of local hits to assess whether that popularity can spread outside the home market and, if so, how to go about making it happen, referred to as content travelability.

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