Industry News

Netflix’s Squid Game draws you in with so much more than just bloody gore

6 October, 2021

Watercooler moments are back, and the subject to know is Squid Game.

Netflix dropped the dystopian South Korean drama on Sept 17 and in just a few weeks, it’s on track to become the streaming site’s most popular series of all time, leaving reigning number one, the spoon-licking frill-fest Bridgerton, choking on its dust.

Quite a feat, when you consider that Bridgerton was consumed by a captive audience who had little better to do in lockdown (82m households had watched it by the end of 2020), while foreign-language Squid Game - which isn’t just occupying the top spot in the UK but in 90 other countries too, including Qatar, Oman, Bolivia and the US - has been released after real life has resumed. Restrictions may have lifted, but we’re choosing to stay in and watch.

Visit Evening Standard to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription