Learning outcomes
Explore

By reading this report you will understand:

  1. The 2021 SVOD market share in key markets of the major platforms including Netflix, Disney+, Amazon Prime Video, HBO Max, Apple TV+ and Hulu.
  2. Which digital originals had the most in-demand premieres in the world in 2021.
  3. The worldwide platform demand share of drama digital originals as well as the worldwide platform demand share of action/adventure digital originals.

Summary:

The Global Television Demand Report is published quarterly by Parrot Analytics and utilizes the full global TV analytics dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries.

For the following countries included in this report - Australia, Finland, Germany, Japan, Norway, Peru, Russia, Singapore, Spain, the United Arab Emirates, and the United States:

  • We reveal the Q2 2021 SVOD market share in each of the 11 markets for the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ based on audience demand for each platform's digital originals.
  • Discover how SVOD market share trends have changed over the last 24 months, including the launch of new platforms HBO Max, Disney+, Apple TV+. Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Discover which sub genres resonate the most with local audiences compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in each of the ten markets looks like.
  • Discover the top 20 digital streaming shows for each country, as well as 5 additional titles of interest in each market.

Global Insights:

  • Find out the Q2 2021 global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Paramount+ across 100+ markets.
  • Discover the worldwide platform demand share of all drama digital originals as well as the worldwide platform demand share of all action/adventure digital originals.
  • See the most demanded new series premieres of the quarter.

Note: The most recent quarterly report is available as part of a DEMAND360 Lite subscription.

Explore demand Academy
Beginner
Understanding the attention economy
Understanding the Attention Economy
Beginner
Understanding the attention economy
What is demand? An introduction to global audience demand measurement
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Understanding the attention economy
Learn the methodology behind demand measurement
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Understanding the attention economy
Why demand? An introduction to audience demand applications
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Understanding the attention economy
How demand is a key measurement for streaming video-on-demand services
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Understanding the attention economy
Originals : The Critical "O" in SVOD
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Understanding the attention economy
Capturing global audience trends with the 2021 Global TV Demand Report
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Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 1
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Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 2
Beginner
Plotting content supply and demand
Analyzing supply and demand for content to find whitespace opportunities
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Globalization and the travelability of content
The effects of a borderless economy and the globalization of content
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Globalization and the travelability of content
Travelability case study: Measuring "Money Heist" with Alejandro Rojas
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Globalization and the travelability of content
From niche to mainstream: Anime’s journey around the world
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Globalization and the travelability of content
All about anime: A conversation between experts
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Globalization and the travelability of content
See it in action: Demand for anime content soars
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Globalization and the travelability of content
See it in action: Netflix’s Biggest Advantage Is Foreign Language TV
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Talent Demand
Introducing Talent Demand: The Power of Japanese and South Korean Talent
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Talent Demand
See it in action: How should talent be paid for streaming?
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Miscellaneous
Measuring the success of children’s content featuring "CoComelon"
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Movie Demand
The Future of Theatricality: How Movie Demand Can Drive Better Strategic Decisions
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Talent Demand
Talent Demand Whitepaper - FIFA World Cup Qatar 2022 Demand Trends
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MENA Trends
Rise Studios x Parrot Analytics Whitepaper: Beyond Borders - The Evolution of Non-English Content in MENA
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q3 2023
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q2 2023
Intermediate
Content Valuation
Learn how to apply content valuation to establish the true value of entertainment content
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q4 2022
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Affinity, longevity and advanced context analysis
Understand affinity as a means to uncover audience preferences
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Market shares and advanced platform analysis
Using demand to determine who's winning the battle for audience attention
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Market shares and advanced platform analysis
Measuring the power of original content for defined platforms
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Market shares and advanced platform analysis
Measuring the power of original content for combined platforms
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Market shares and advanced platform analysis
See it in action: The consolidation of two powerhouse content dealers
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Market shares and advanced platform analysis
Editorial: Sr. Strategy Analyst Julia Alexander on Disney+’s global success
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Monetizing Talent Demand
Leveraging talent demand data to drive compensation conversations
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Affinity, longevity and advanced context analysis
Understanding how affinity analysis unlocks audience insights
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q1 2022
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Monetizing Talent Demand
Representation in Hollywood in the Streaming Era
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q3 2022
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q4 2023
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q1 2024
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Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card - Q2 2024
Advanced
Strategy
How to ensure title success by optimizing pre-release marketing
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Content Valuation
How Parrot Analytics Measures The Value of Content in the Streaming Era
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Strategy
How Hollywood can find its next global hit
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Strategy
The truth of binge vs. weekly release strategies
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Strategy
Streaming consolidation's next big problem: Strategies for integrating and expanding content libraries
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Which metrics matter most when selling your content
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How much is a global hit teen show worth to Netflix — and why it matters
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One final linear strategy that Netflix and the SVOD industry can steal
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Parrot Perspective: Julia Alexander's biggest trends and lessons from 2022, and predictions for 2023
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Parrot Perspective: Brandon Katz's biggest trends and lessons from 2022, and Predictions for 2023
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Strategy
AVODs and The Impact of Netflix's Missing Titles
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Strategy