Learning outcomes
Explore

By reading this article you will understand:

  1.  How demand represents a more accurate measure of audience attention than ratings.
  2.  What business applications you can uncover when demand and ratings have a high correlation.
  3. What type of programming tends to attract new subscribers, the ultimate KPI for streaming services.

Explore demand Academy
Beginner
Understanding the attention economy
Understanding the Attention Economy
Beginner
Understanding the attention economy
What is demand? An introduction to global audience demand measurement
Beginner
Understanding the attention economy
Learn the methodology behind demand measurement
Beginner
Understanding the attention economy
Why demand? An introduction to audience demand applications
Beginner
Understanding the attention economy
How demand is a key measurement for streaming video-on-demand services
Beginner
Understanding the attention economy
Originals : The Critical "O" in SVOD
Beginner
Understanding the attention economy
Capturing global audience trends with the 2021 Global TV Demand Report
Beginner
Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 1
Beginner
Plotting content supply and demand
The Diversity Supply and Demand Gap: Part 2
Beginner
Plotting content supply and demand
Analyzing supply and demand for content to find whitespace opportunities
Beginner
Globalization and the travelability of content
The effects of a borderless economy and the globalization of content
Beginner
Globalization and the travelability of content
Travelability case study: Measuring "Money Heist" with Alejandro Rojas
Beginner
Globalization and the travelability of content
From niche to mainstream: Anime’s journey around the world
Beginner
Globalization and the travelability of content
All about anime: A conversation between experts
Beginner
Globalization and the travelability of content
See it in action: Demand for anime content soars
Beginner
Globalization and the travelability of content
See it in action: Netflix’s Biggest Advantage Is Foreign Language TV
Beginner
Talent Demand
Introducing Talent Demand: The Power of Japanese and South Korean Talent
Beginner
Talent Demand
See it in action: How should talent be paid for streaming?
Beginner
Miscellaneous
Measuring the success of children’s content featuring "CoComelon"
Beginner
Movie Demand
The Future of Theatricality: How Movie Demand Can Drive Better Strategic Decisions
Beginner
Talent Demand
Talent Demand Whitepaper - FIFA World Cup Qatar 2022 Demand Trends
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q2 2023
Intermediate
Content Valuation
Learn how to apply content valuation to establish the true value of entertainment content
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q4 2022
Intermediate
Affinity, longevity and advanced context analysis
Understand affinity as a means to uncover audience preferences
Intermediate
Market shares and advanced platform analysis
Using demand to determine who's winning the battle for audience attention
Intermediate
Market shares and advanced platform analysis
Measuring the power of original content for defined platforms
Intermediate
Market shares and advanced platform analysis
Measuring the power of original content for combined platforms
Intermediate
Market shares and advanced platform analysis
See it in action: The consolidation of two powerhouse content dealers
Intermediate
Market shares and advanced platform analysis
Editorial: Sr. Strategy Analyst Julia Alexander on Disney+’s global success
Intermediate
Monetizing Talent Demand
Leveraging talent demand data to drive compensation conversations
Intermediate
Affinity, longevity and advanced context analysis
Understanding how affinity analysis unlocks audience insights
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q1 2022
Intermediate
Monetizing Talent Demand
Representation in Hollywood in the Streaming Era
Intermediate
Market shares and advanced platform analysis
Capturing corporate gains and losses with the Streaming Report Card- Q3 2022
Advanced
Content Valuation
How Parrot Analytics Measures The Value of Content in the Streaming Era
Advanced
Strategy
How Hollywood can find its next global hit
Advanced
Strategy
The truth of binge vs. weekly release strategies
Advanced
Strategy
Streaming consolidation's next big problem: Strategies for integrating and expanding content libraries
Advanced
Strategy
Which metrics matter most when selling your content
Advanced
Strategy
How much is a global hit teen show worth to Netflix — and why it matters
Advanced
Strategy
One final linear strategy that Netflix and the SVOD industry can steal
Advanced
Strategy
Parrot Perspective: Julia Alexander's biggest trends and lessons from 2022, and predictions for 2023
Advanced
Strategy
Parrot Perspective: Brandon Katz's biggest trends and lessons from 2022, and Predictions for 2023
Advanced
Strategy
AVODs and The Impact of Netflix's Missing Titles
Advanced
Strategy
Learn about the value of broadcast TV
Advanced
Strategy
How to use franchises to win and retain customers
Advanced
Strategy
Gaming Adaptations: The recipe to success
Advanced
Strategy
Wise spending: Data, creative intuition and franchise-first thinking
Advanced
Strategy
The Rebundling Era: Learn how rapid consolidation has forced bundling innovation
Advanced
Release strategies, windowing & platform fit
Editorial: “Netflix invented the ‘binge watch’ - now it must die”
Advanced
Global Expansion
Creating sustainable growth using demand-driven pathways