By reading this whitepaper you will learn:
- How the content valuation system works and how it can help establish the true value of both original series and licensed series.
- What the value of a series is in terms of its contribution to an existing library, or the value of an entire library and how this can be calculated.
- How to calculate the projected value of a series across multiple seasons, or the value of a film over multiple years.
- How content valuation can help determine where content should be released, whether to acquire or produce a title, and the value of talent to a TV or film property.
For decades, content was valued by a couple of simple metrics. The industry used to operate a little simpler, but the internet’s meteoric increase in household penetration led the way for new irrevocable consumer behaviors. It’s challenging trying to predict what’s going to be a global hit, what will become a key high acquisition title in a country or region with relatively low household penetration, or what’s the type of sticky series that will keep a streaming platform a necessity in homes.
Recognizing that not every piece of content has the same overall value because not every piece of content is trying to achieve the same goal is integral to prioritizing investment areas.
Parrot Analytics’ content valuation measurement system will help executives and creative teams evaluate how valuable a title, or a collection of titles, are to their audience base. Ascertaining how vital a film or TV show is for growing their streaming service is the difference between acquiring a title that brings in millions of subscribers or acquiring one that results in millions of dollars misspent.