CEO of Cisneros to Join Parrot Analytics CEO Wared Seger and Board Director Bruce Tuchman at NATPE for Audience Measurement Session
Adriana Cisneros, CEO of Cisneros, which includes media powerhouse Cisneros Media, has joined the Board of Directors of Parrot Analytics, a leading big data analytics firm that has developed the only global, real-time, platform-agnostic TV audience demand measurement system. The announcement was made today by Parrot Analytics CEO Wared Seger.
“Over the past year or so, it has become abundantly clear to me that our conventional ways of measuring the popularity of content are vastly outdated and deficient. I made some sweeping changes within my own company to change our processes and, in so doing, became fascinated with big data analytics,” said Cisneros. “Parrot Analytics’ global demand measurement system is at the forefront of a widespread shift in our industry to more accurately gauge demand for content. This is not just the future, it’s the ‘now’ – the new standard. I’m a huge fan of their product and delighted to have been invited to join the Board of this truly groundbreaking company.”
Cisneros will join Seger and Parrot Analytics Board Director Bruce Tuchman for a special presentation on audience demand measurement in the Latin American market at the NATPE MIAMI Marketplace and Conference in Florida on January 16, 2018. Tuchman is an investor, advisor and Principal at Tuchman Global Ventures, and former President of AMC Global, Sundance Channel Global and MGM Worldwide Networks. NATPE is the largest U.S.-based global content association and a leader in developing international markets and conferences for the entire spectrum of the dynamic content business.
“Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the U.S.,” said Seger. “As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system. We are operating at the intersection of media, technology and data science, and I’m most excited by Adriana’s intellectual firepower as we continue to guide the global industry through bleeding-edge developments.”
In addition to Adriana Cisneros and Bruce Tuchman, current Parrot Analytics board members include David Bishop, a media industry strategist for David Bishop Media, Inc. and former President of Sony Pictures Entertainment and President & COO of MGM Home Entertainment; and Adam Clark, an advisor to several start-ups and one of the founders of M-Com, a global leader in mobile banking and mobile payment solutions.
Cisneros is a third-generation, family owned and operated business with a global footprint and operations in Latin America and the United States. The company’s media division, Cisneros Media, manages Venevision, Venezuela’s leading TV network, as well as a variety of cable channels with 25M subscribers in Latin America and the US. Through Cisneros Media Distribution, Cisneros Media produces content that is distributed in over 100 countries and in 12 languages. Mobius.Labs Productions is Cisneros Media’s newest content business division that anticipates market trends and delivers tailor-made, cutting-edge creative imagery programming formats. Cisneros Interactive is a leading digital ad network for mobile, online and audio serving the US Hispanic market and Latin America through Adsmovil, Redmas and AudioAd and most recently the representation for Facebook in a select number of countries in Latin America. Cisneros Real Estate develops high-end, sustainable resorts with current projects in the Dominican Republic.
Adriana is Co-chair of Endeavor Miami, an organization that promotes high impact entrepreneurship. She is a Director and Executive Committee Board Member of the International Academy of Television Arts & Sciences (International Emmy’s) and a Trustee of the Paley Center for Media. Adriana is on the board of MoMA PS1 and MoMA’s Latin American acquisitions committee. She recently joined the board of the University of Miami. Adriana is a member of the Citibank Private Bank Latin American Advisory Board as well as an Advisory Board Member of Wyncode and Ambassador for TheVentureCity.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages from over 250M internet users in 100+ markets to reveal the content consumers engage with and watch. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. Parrot Analytics has offices in Los Angeles, New York, London, Singapore and Auckland.