all3media International Selects Parrot Analytics to Provide Global Audience Demand Measurement for Its TV Content

15 August, 2016

Parrot Analytics, a data science company that measures country-specific, cross-platform audience demand for content, has announced that all3media International now joins their growing list of global clients. all3media International is an independent, leading creator and global distributor of quality TV content. Its leading brands include shows such Gogglebox, The Missing and Midsomer Murders. all3media International selected Parrot Analytics as its data provider for global cross-platform audience demand measurement to support its decision-making when it comes to optimizing the global distribution of its content and, ultimately, enable all3media International to innovatively stand out in today’s ever-evolving TV landscape.

Parrot Analytics captures an unprecedented range of online demand expression platforms that include video streaming, social media, blogs and micro-blogging platforms, fan and critic rating sites, file-sharing sites and peer-to-peer protocols to enable the industry to compare audience demand for content across all distribution platforms in all markets around the world, on the same measurement scale. In a time where the industry is suffering from a rapidly fragmenting content distribution landscape, Parrot Analytics captures, assigns weighting and combines the different types of online audience demand expressions into a single country-specific demand metric that enables the comparison of audience demand for content in a specific market, across all platforms.

Parrot’s metrics such as Demand Rating™ which enable the comparison of audience demand for TV content across markets, helps content producers and distributors empirically evaluate the popularity of their brands in specific markets – regardless of platform.

Gary Woolf, EVP Commercial Development for all3media International noted, “We’re delighted to be working with Parrot Analytics. Building our insight capability is a key part of our strategy for 2016 – Parrot’s tools allow us to really explore viewer demand and potential opportunities in multiple markets. The access to look across a range of digital sources enhances the sophistication of the data offering – allowing us to look beyond actual performance ratings and into a space where we can unearth new markets for programming.”

“We’re excited to be working with forward-looking partners like Gary and the team at all3media International to help them understand the true global demand for content, across platforms and across territories” said Wared Seger, CEO Parrot Analytics. “While content consumption is becoming more globalized, traditional measurement tools lack the ability to provide content buyers and sellers with the granularity required to look at the demand for content in different windows, on different platforms and in different markets. We’re looking forward to working with all3media International in the new paradigm of global TV content demand measurement.”

About all3Media International

One of the UK’s leading distribution companies.

All3media international is the distribution arm of the all3media group, and licenses a catalogue of award-winning TV programmes to broadcasters and media platforms across the globe. Over 1000 broadcast, DVD and digital platform clients from over 200 countries entertain their audiences with the content we supply.

As part of the UK’s leading production group, all3media, we partner with UK and international producers from both inside and outside the group to fund, develop, produce and distribute TV content and formats. Our relationships with leading global broadcasters and digital platforms, plus our unsurpassed marketing support and customer services have been recognized across the industry – we consistently top the annual Broadcast Indie Survey and have been twice awarded the Queen’s Award for Enterprise in International Trade.

Our rich catalogue contains over 7,000 hours of content across all genres, with a focus on drama, comedy, factual and entertainment. As well as Britain’s top drama export Midsomer Murders, the dramas we represent include The Missing, Indian Summers, Hinterland, Skins, The Almighty Johnsons, Accused, Foyle’s War and Hollyoaks; our format and factual entertainment slate includes Gogglebox, Undercover Boss, TOWIE, The Cube, Sexy Beasts and Are You Normal, and The Gadget Show.

We are proud to work with the best programme makers in the world, including our own production studios based in the UK, Europe, USA, Canada and New Zealand.

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