Lockdown environment fuels demand for Disney’s highly anticipated subscription service.
Los Angeles – April 15, 2020 Parrot Analytics, the leader in content demand data and analytics, has found that the share of demand for Disney+ is up 7.54% in France since March 11, when the World Health Organization (“WHO”) declared the Coronavirus a global pandemic. While Disney pushed back the launch of its SVOD service in France to April 7, demand for the service registered the largest growth in the three weeks following the WHO declaration compared to the prior three weeks.
“Demand was already climbing for Disney+ in France as anticipation leading up to the original March 23 launch date rose,” notes Steve Langdon, Partnership Director, EMEA, Parrot Analytics. “The delay to April 7 didn’t slow that momentum and, in fact may have increased demand overall. The lockdown had French viewers hungry for shows like The Mandalorian therefore the service launched to an eager audience.”
Disney+ debuted in France with the premiere of Pixar’s new release Onward having just been added to the service. Onward was Disney+’s second new release to arrive to the platform almost immediately after its theatrical release - Frozen II being the first. New series include Paradise Island and Tut’s Treasures: Hidden Secrets.
Parrot Analytics’ measurement of global demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all of these different touch points into a single TV content demand measurement. The Demand Expressions® metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.
About Parrot Analytics Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. With Parrot Analytics’ DEMAND360 platform, everyone from individuals to global media powerhouses can access tools to help better understand the global demand for content across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and in-creased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Mexico City, São Paulo and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com. For Parrot Analytics, contact:
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