Announcements

Ecuavisa and Ecuavisa Studios tap Parrot Analytics to sharpen global renewal and acquisition strategy, broaden appeal and audience of original content

9 May, 2021

Ecuador (May 10, 2021) – Ecuavisa, Ecuador’s leading free-to-air television network, and Ecuavisa Studios, content and production arm for the international platforms, have tapped Parrot Analytics, the industry’s leading global audience demand analytics company, to improve decision making processes based on best-in-class data to successfully attract global audiences through vivid and original storytelling that connects with people on an emotional level.

This partnership has already given Ecuavisa and Ecuavisa Studios unprecedented insights into key market trends, helping them to discover success factors to make smarter acquisition and renewal decisions about content on the rise, and as Ecuavisa Studios to make more informed market decisions, when investing in original content and production.

“We are determined to navigate through the twists and turns of the new media landscape, and how adventurous to enter it through the Parrot world” said Ana Cecilia Alvarado, Ecuavisa Studios International Strategy VP. “We are very happy, Parrot’s data is very valuable and has become a powerful tool to reach our goals. Not only is the data helping us, but we are learning even more from Parrot’s people through the transferring of data science skills.”

In addition, Parrot is providing training to enhance Ecuavisa’s decision-making capabilities, including marketing, digital & production teams.

“Parrot is proud to support Ecuavisa and Ecuavisa Studios and help deliver cutting edge research and data that will be integrated into every stage of the content decision making process,” said Alejandro Rojas, Director of Applied Analytics, Parrot Analytics.

Ecuavisa Studios, is led by Ana Cecilia Alvarado, in charge of original global content, with a focus on “Originals” that can harness the power of creativity in service of social change.

Parrot Analytics tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. It helps to better understand global demand for content creation across all platforms, as well as to drive better production, distribution, acquisition and marketing decisions, to increase subscriber growth and retention.

For Parrot Analytics, contact:

Wade Payson-Denney

+1 505 699 7784

Email: wade@parrotanalytics.com

For Ecuavisa Studios, contact:

Gabriela Oleas Gachet

Ejecutiva de Gestión y Contenidos Ecuavisa Studios

goleas@ecuavisa.com

(593) 997 694 829

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