Anticipation for Season 4 Drives Demand Up Beyond That for Previous Seasons.
LOS ANGELES: October 4, 2018 – Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has found that Gaumont’s hit drama series Narcos currently ranks as the fifth most in-demand digital original series in the world for 2018. Further, anticipation for the upcoming fourth season of the drama series is driving demand beyond that of any previous season’s debut.
Three successful seasons of Narcos have propelled the series into the ranks of the most popular digital original shows in the world. During its launch in September last year, Parrot Analytics found that Narcos season 3 was the most popular Digital Original title of any SVOD service in the U.S. During the same week, Narcos also registered as the #1 Digital Original in most major markets, including the UK, Germany, France, Italy, Brazil, Canada, Australia, India and China.
According to Parrot Analytics’ most-recent data, U.S. demand for Narcos: Mexico (season 4) is accelerating ahead of its release on November 16. By comparing U.S. pre-release demand data for season 3 with season 4 over the same 30-day period ahead of launch, Parrot Analytics has found that audience demand for the forthcoming season is on average 318% greater *.
“We have every indication that the upcoming Narcos: Mexico will be the most popular yet,” said Courtney Williams, European Regional Director, Parrot Analytics. “The release of the trailer for the new season served to super-charge interest and we have seen a considerable spike in demand. With Parrot Analytics’ real-time audience demand measurement system we are able to chart the impact of marketing and promotional activities on demand for the series, which is key for a company like Gaumont with series moving into multiple seasons.”
Gaumont retained Parrot Analytics last year to quantify cross-platform, country-specific audience demand for its roster of established and new television shows and has recently renewed their agreement with company for another year.
“Our ability to track demand for our shows worldwide has given us invaluable insights that not only support our sales efforts, but serve to justify continued and new investments in production and marketing. Being able to have this information at our fingertips has been essential to keep Gaumont competitive in an increasingly crowded content market,” said Vanessa Shapiro, President, Worldwide TV Distribution and Co-Productions.”
* Narcos U.S. audience demand is based on Parrot Analytics’ daily average Demand Expressions® metric, comparing 30 days during the pre-launch period. The date ranges used for this analysis were 6 Jun 2017 – 6 Jul 2017 vs 21 Aug 2018 – 20 Sep 2018.
Formed in 1895, Gaumont is the first and oldest film company in the world, with offices in Paris and Los Angeles. In the past few years, the company’s release schedule has continued to increase across film and television production, in both the French and English languages.
The film library now encompasses over 1,100 titles, including films from such prestigious directors as Luc Besson, Matthieu Kassovitz, Francis Veber, Jean-Jacques Beineix, Federico Fellini, Maurice Pialat, Jean-Luc Godard and, most recently, Toledano and Nakache for The Intouchables, the highest-grossing French-language movie ever with more than $450 million in revenues to date.
Gaumont produces and distributes high-quality TV programming worldwide. Key drama series include the award-winning Narcos for Netflix; the critically acclaimed Hannibal, winner of “Best Series” (Festival of Fiction TV); The Frozen Dead; The Art of Crime; and Nox, among many others.
The animated catalog comprises over 800 half-hours, broadcast in more than 130 countries. Current productions include the preschool musical series Do, Re & Mi, an Amazon Original, featuring original tracks performed by Kristen Bell (Disney’s Frozen), Jackie Tohn (Glow, American Idol) and other surprise guests; Noddy: Toyland Detective, co-produced with DreamWorks; Trulli Tales; Belle & Sebastian; and Furiki Wheels. For adults, season three of F is for Family is in production for Netflix.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages from over 250M internet users in 100+ markets to reveal the content consumers engage with and watch. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. Parrot Analytics has offices in Los Angeles, New York, London, Singapore and Auckland.
For Parrot Analytics, contact:
Office: +1 818 876 0480
Mobile: +1 310 490 2368
For Gaumont, contact:
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing & Communications