LOS ANGELES (April 16, 2019) – Data analytics firm Parrot Analytics announced today that it will provide leading entertainment and sports agency Creative Artists Agency (CAA) with global analytics data and solutions with insights on worldwide audience demand for entertainment content.
This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content demand measurement tool that highlights how content resonates with consumers. These metrics span across audience consumption in more 100 countries, 100 languages and more than 3.5 trillion data points – and will add to CAA’s existing industry leading data platform that helps agents identify and create the best opportunities for clients.
“Our goal is to unlock the magic of content through our products. We’re excited to be working with CAA in the coming years to help deliver on our mutual mission of connecting creators with consumers,” Parrot Analytics CEO Wared Seger said. “By leveraging the power of global content demand analytics, we can give CAA’s data science teams access to our state-of-the-art datasets, allowing the agency to continuously drive its clients’ ideas, interests and opportunities forward.”
“With more content for consumers to watch than ever, leveraging Parrot Analytics’ unique tools to identify audience demand for content will help us to continue identifying the best opportunities for our clients,” CAA Executive Freddy Flaxman said.
About Creative Artists Agency
Leading entertainment and sports agency Creative Artists Agency (CAA) represents many of the most successful and innovative professionals working in film, television, music, video games, theatre, commercial endorsements, and digital content, and provides a range of strategic marketing and consulting services to corporate clients. CAA is also a leader in sports, representing more than 1,700 of the world’s top athletes in football, baseball, basketball, hockey, soccer, and golf, and works in the areas of broadcast rights, corporate marketing initiatives, licensing, and sports properties for sales and sponsorship opportunities.
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About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIN and Twitter. For more information, see www.parrotanalytics.com.
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