Parrot Analytics’ Innovative Global Demand Measurement System to Provide Real-Time Insights on Audience TV Demand Across All Digital Platforms.
Globo Communicação e Participações S.A. (Globo) has signed a subscription agreement with Parrot Analytics, the Los Angeles-based data science firm which has developed a ground-breaking technology to measure cross-platform global demand for TV programming. The service will provide Globo with quantifiable and timely data to gauge audience interest for specific content.
The announcement was made by Monica Albuquerque, Artistic Development Director of Globo TV and Wared Seger, CEO, and Alejandro J. Rojas, Regional Director of Parrot Analytics.
Globo is one of the biggest communications companies in the world. Its extensive TV station networks in Brazil include five wholly owned TV stations (five broadcast channels), and its 118 affiliates jointly cover approximately 99% of Brazilian households with TVs.
In making the announcement, Mrs. Albuquerque said, “Globo has strong faith in the Brazilian TV market and is committed to its future growth by staying on top of content trends and consumption habits while strengthening its knowledge of the Brazilian audience. Accurate market data will be a key asset to our company’s expansion on the international market. It will provide us with a competitive edge for mapping new trends and content production opportunities worldwide. To support this mission, we are delighted to leverage Parrot Analytics’ innovative technology, a key data tool for generating analytical market insights.”
Mr. Seger noted that, “Our technology delivers real-time and language agnostic demand measurement, and it is also the only system able to give a truly global view of audience demand in every country at any given time, on every platform. We look forward to working with the Globo team to create the market insights and the strategic plans to insure its future growth and success.”
“With the Globo deal, Parrot Analytics reaffirms its capability to deliver leading edge technology solutions that can speak to the realities and needs of Latin American leading companies that want to thrive in markets around the globe” added Mr. Rojas.
About TV Globo
Globo is among the largest media companies in the world, and it produces around 3000 hours of entertainment and 3000 hours of journalism per year in Brazil. Through its network of five owned television stations and 118 affiliates, the broadcaster covers 99.6% of the Brazilian territory. Its programming is also available on Globo Play, its video on demand platform. And besides the constant diversification of its portfolio in free-to-air TV, Globo also invests in productions for Pay TV, web and film. Globo’s international operation spans seven Pay-TV channels and a division for production and distribution of content from Brazilian sports and entertainment, reaching more than 170 countries around the world. Recognized for the quality of its productions, the company has already been awarded with 15 International Emmys.