Announcements

Grateful signs agreement with Parrot Analytics to offer brands more accurate analysis of content demand on LATAM streaming platforms

11 May, 2022

Thanks to Parrot Analytics’ global demand data, Grateful will be able to offer more effective brand integrations and segmentation capabilities for the Latin American market.

Mexico City, May 11 2022.- Grateful, the first Brand Integrations platform for premium series in Latin America that connects streaming content producers with brands through data and artificial intelligence, has partnered with Parrot Analytics, home of the leading audience
demand analysis worldwide to offer more precise information about the key content and streaming platforms in the region, with the aim of achieving more strategic and successful integrations for brands.

Parrot Analytics measures real-time and market-specific demand for tens of thousands of TV titles, movies and talent in any market in the world. With this data, Grateful will be able to offer more reliable information to brands to find content affinity and thus achieve more organic integrations.

“Thanks to this alliance with Parrot Analytics, Grateful will have the opportunity to find and choose the platforms and content with the ideal reach and audience for each type of brand. We will have valuable information about the topmost viewed content and the most sought-after platforms by Latin American audiences, giving us a unique opportunity to offer
more appropriate segmentation to brands,” remarked Ariel Tobi, CEO, Grateful.

“We are excited to work with Grateful, the first agency in the region to reinvent traditional product placement on content that captivates growing streaming audiences through smart
storytelling and high quality production value. Parrot Analytics’ suite of data products and services enable Grateful to algorithmically match leading advertising brands to new productions that speak directly to local audiences they want to reach” said Alejandro
J. Rojas, VP of Applied Analytics at Parrot Analytics.

Entertainment companies, agencies, content owners and brands need data to deliver long-term returns. Working with Parrot Analytics means making better decisions in the areas of content and intellectual property development, programming, distribution, brand and audience activation, as well as global OTT strategy and operations.

Grateful's proposition relies on data intelligence to achieve precise integration between brand essence, artistic content and emerging culture. Grateful is present in the advertising market of Mexico and Latin America with unique and innovative joint work being conducted between creatives and brands for the implementation of the most anticipated series on the set.

Parrot Analytics will provide Grateful with key information such as what content and talent are driving subscribers to streaming platforms globally and regionally, the most in-demand shows on each streaming platform, the demographics of each platform, and which platforms are growing the most.

To learn more about Grateful please visit gratefulintegrations.com.

About Grateful

Grateful is the first product placement platform for premium series in Latin America that connects streaming content producers with brands through data analytics and artificial
intelligence in order to find affinities between the values and purposes of a series and a mark.

About Parrot Analytics
Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more information, see 
www.parrotanalytics.com

For Grateful Integrations, contact:

Tai La Bella Damsky
tai@gratefulintegrations.com 
Cell and WhatsApp: +55 1475 5849

For Parrot Analytics, contact:

Wade Payson-Denney
PR & Communications Manager
wade@parrotanalytics.com
Cell: 505-699-7784

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