Moving up the season three premiere date created a 79% spike in pre-release demand
Los Angeles – April 15, 2020 The highly anticipated third season premiere of Killing Eve yielded impressive results in the United Kingdom, according to demand data analytics firm Parrot Analytics. Compared to the premiere day demand of Season 2, UK demand for the current season on premiere day was up 29%.
Pre-release demand for Killing Eve Season 3 had been on a similar level to that for Season 2 until March 27 when there was a 79% increase. This was the day after it was announced that the third season would be moved up by two weeks due to the coronavirus pandemic.
“Having a shorter lead time to promote a season premiere means less time to stir up interest, but the excitement generated by the announcement that the new season would be earlier than originally planned put Killing Eve Season 3 on track to top its previous successful season,” notes Steve Langdon, Partnership Director, EMEA, Parrot Analytics. “It was a highly effective and successful marketing and launch strategy.”
Parrot Analytics has tracked demand for Killing Eve prior to each new season’s launch. Prior to its Season 1 launch, demand for the series was negligible. Interest leading up to Season 2’s premiere was much higher at approximately 20 times the average show. Since the premiere of Season 2, Killing Eve has maintained its pre-release demand momentum.
Parrot Analytics’ measurement of global demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all of these different touch points into a single TV content demand measurement. The Demand Expressions® metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.
About Parrot Analytics Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. With Parrot Analytics’ DEMAND360 platform, everyone from individuals to global media powerhouses can access tools to help better understand the global demand for content across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and in-creased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Mexico City, São Paulo and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com.
For Parrot Analytics, contact:
Patricia Frith, Head of PR
Office: 818 876-0480
Cell: 310 490-2368
Email: patricia@parrotanalytics.com
