Parrot Analytics’ Customized Data Analysis and Real-time Audience Demand Measurement System Provide New Zealand’s Leading OTT Provider with Competitive Edge.
After providing New Zealand’s premiere OTT platform with customized, real-time demand measurement information across all channels and streaming devices for the past 12 months, Parrot Analytics has renewed its agreement with Lightbox, extending its subscription and OTT consultancy with a new multi-year contract.
Lightbox, which offers a wide variety of ad-free local and globally trending TV shows to its subscribers, sought Parrot Analytics’ services to help inform the best content acquisition decisions, as well as determine ROI for their marketing spend.
“Lightbox is New Zealand’s fastest-growing on-demand service provider and has succeeded alongside the big international streaming players and national broadcasters with a large contribution from the market intelligence we receive from Parrot Analytics,” said Hema Patel, General Manager at Lightbox. “Armed with their real-time audience demand data, which also gives us insights on pre-release and off-season content popularity, we are able to maximize our content acquisition and marketing budgets and compete for the best international programming available.”
Using Parrot Analytics’ Demand Expressions® metric, Lightbox has been able to assess how some of the biggest global hits perform within its own market, with sometimes surprisingly results. For example, Parrot Analytics found that over the course of the past two seasons, the series Vikings experienced a +65% change in demand over other similar titles, including Game of Thrones, Outlander and Reign, ranking second only to Game of Thrones in overall demand.
“As we are seeing around the world, local streaming services are giving the bigger OTT platforms a run for their money; this is largely due to these services being more tapped into the local market preferences and culture than global players. Our demand measurement system takes that a step further by providing data on which shows local viewers are most interested in seeing before acquisitions executives invest in the content,” said Wared Seger, CEO, Parrot Analytics. “This reduces subscriber churn and ultimately it’s this kind of insight that saves companies from making costly mistakes. We’re delighted that we’ve been able to help Lightbox excel and look forward to helping them grow their business further.”
Armed with exclusive Parrot Analytics data, Lightbox has secured a number of high profile titles such as Handmaid’s Tale and Vikings.
About Lightbox
Lightbox is a online TV service that offers an incredible choice of TV shows to watch ad-free. The service is $12.99 per 30 days, or available for free on Spark Broadband and selected mobile plans. You’ll have unlimited access to brand new, globally trending shows, cult classics, New Zealand favourites, and a great range of kids’ shows. Lightbox can be used by anyone with an internet connection and is compatible with selected Samsung, Panasonic, LG and Sony Smart TVs. Viewers can link Lightbox to their TVs directly from their phone, tablet or laptop using Google Chrome or by downloading the Apple TV Gen 4 app. Both Playstation3 and Playstation4 also offer a Lightbox app. Follow Lightbox on Facebook and Twitter @lightboxNZ or online www.lightbox.co.nz
