The Brazil-based Certified B Corporation creates data-driven foundation for mission-led stories, utilizing Parrot Analytics’ demand and segmentation capabilities to drive the development and go-to-market strategy for their diverse slate of projects.
SÃO PAULO, Brazil – February 2, 2026 - Parrot Analytics, the global leader in entertainment analytics and content valuation, and Maria Farinha Filmes, Brazil’s leading impact entertainment studio and a Certified B Corporation, today highlighted the results of their strategic collaboration designed to embed a rigorous layer of audience intelligence into the development and release of mission-led storytelling.
Over the past year, as the global content landscape has faced higher scrutiny on performance, Maria Farinha Filmes has utilized Parrot Analytics’ global audience demand and segmentation capabilities to help the strategy of scaling stories while maintaining creative authenticity. The collaboration has deepened Maria Farinha Filme's ability to identify where narratives resonate most strongly, validate which audiences are most likely to engage, and structure positioning for relevance in Brazil and globally.
The work provided Maria Farinha Filmes’ creative, production, business, and audience teams with meaningful insights into project audiences. By aligning around a shared view of demand patterns and audience affinity, the teams were able to make earlier and more confident decisions, while preserving the creative intent that defines the brand.
“Maria Farinha Filmes has built one of the most distinctive models in the market: high-quality storytelling with purpose, designed to reach mainstream audiences,” said Jaime Otero, VP Partnerships, Parrot Analytics. “We are proud to support MFF with audience intelligence that brings clarity on demand and audience segments - empowering them to make bold decisions with confidence and scale stories that matter.”
The collaboration reflects a broader shift across the entertainment industry: as attention becomes harder to win, the producers leading the market are those combining creative ambition with disciplined audience understanding. Together, Parrot Analytics and Maria Farinha Filmes have advanced a model where purpose-driven storytelling is strategically positioned to compete - and succeed - across markets.
About Maria Farinha Filmes
Maria Farinha Filmes is a leading impact entertainment company in Latin America, dedicated to creating powerful stories that both entertain and energize our collective imagination toward meaningful change. With over 50 productions and 18 years of experience, the Brazil-based production company stands out for acclaimed productions, such as the Globo series Aruanas, watched by 35 million people per episode, and the documentary franchise The Beginning of Life 1 and 2, launched globally on Netflix, which ignited a movement involving over 100 partners around the world, bringing together organizations and brands.
In 2024, Maria Farinha Filmes expanded globally with MFF & CO, an international entertainment studio based in Los Angeles. Miura Kite, formerly of Participant Media, serves as President of Global Content at MFF & CO. In the same year, MFF & CO acquired a stake in London-based Violet Films, the four-time Academy Award–nominated production company founded by Oscar® winning filmmaker Joanna Natasegara.
About Parrot Analytics
Parrot Analytics is the leader in global media & entertainment analytics - powering leading studios, streaming services, networks, production companies, talent agencies, entertainment law firms, game studios, sports leagues, film funds and government agencies to make smarter decisions in today’s attention economy. The company values content, talent, IP and sports by measuring over 2 billion audiences globally. By providing the industry’s leading AI-powered analytics solutions, Parrot Analytics solves the industry’s most existential questions: from measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP and talent rights. For more information about Parrot Analytics, see: www.parrotanalytics.com.
