Newcomers Hazbin Hotel and Heeramandi: The Diamond Bazaar - join global juggernauts like Game of Thrones and India's Yeh Rishta Kya Kehlata Hai in the prestigious annual.
Los Angeles - October 22, 2025 - Guinness World Records, the global authority on record-breaking achievements, in partnership with leading content valuation and entertainment analytics firm Parrot Analytics, today unveiled the television series that have earned a coveted spot in the GUINNESS WORLD RECORDS 2026 edition.
The latest edition of the iconic book recognizes the world’s most in-demand shows between February 1, 2024, and January 31, 2025. Honorees were identified using Parrot Analytics' global demand measurement system, which captures billions of data points to quantify the attention and engagement each series commands worldwide. The list of record holders showcases a dynamic mix of enduring fan favorites and explosive new hits, highlighting the diverse content that captivates global audiences.
GUINNESS WORLD RECORDS 2026: Most In-Demand Television Honorees:
- Most in-demand TV show (overall): Game of Thrones - 89.0 times the global average
- Most in-demand TV series debut*: Heeramandi: The Diamond Bazaar - 74.9x
- Most in-demand animated TV show: Hazbin Hotel - 74.0x
- Most in-demand action & adventure TV show: The Boys - 67.8x
- Most in-demand sci-fi drama: Stranger Things - 53.8x
- Most in-demand children’s TV show: SpongeBob SquarePants - 50.3x
- Most in-demand sitcom: Rick and Morty - 47.0x
- Most in-demand soap opera: Yeh Rishta Kya Kehlata Hai - 22.5x
- Most in-demand teen drama: 13 Reasons Why - 16.1x
* Based on demand in the 30-day period following the premiere.
Craig Glenday, Editor-in-Chief at Guinness World Records, commented: “To us, a world record must be measurable and universal. By using one global benchmark for audience behavior, Parrot Analytics lets us objectively determine when a TV show is in a league of its own. As the official keepers of world records, we are pleased to officially recognize these achievements and the passionate fans behind them. We look forward to celebrating the next wave of television that earns this kind of worldwide attention.”
Navigating today's complex streaming economics requires understanding a show's success by capturing the entire consumer journey - a challenge Parrot Analytics solves by measuring audience engagement across all platforms globally. This allows the industry to quantify the value of content, IP and franchises.
Samuel Stadler, VP Marketing at Parrot Analytics, added: “In today’s attention economy, the fundamental value of any asset is determined by audience demand. Our global analytics platform is unique in its ability to quantify that value - whether for a long-running TV franchise, a brand-new IP, or even the passionate fan base of a sports league. By analyzing billions of daily signals, we move beyond viewership to provide a true valuation of content and franchises. This empowers our entertainment partners to price and program with confidence, and it’s now allowing sports organizations to validate high-stakes media rights investments and prove audience quality to command premium sponsorship rates.”
This year’s list of record-holders puts that principle on full display, showcasing the value of both enduring franchises and explosive new IP. The sustained global demand for a legacy franchise like Game of Thrones exists alongside the remarkable longevity of a national treasure like India’s Yeh Rishta Kya Kehlata Hai. Meanwhile, new phenomena like Hazbin Hotel and Heeramandi demonstrate that whether a show builds its audience over years or captures it overnight, global momentum is the ultimate measure of success.
GUINNESS WORLD RECORDS 2026 ($29.95 USD) is available in stores and online now.
About Parrot Analytics
Parrot Analytics is the leader in global media and entertainment analytics - powering leading studios, streaming services, networks, production companies, talent agencies, entertainment law firms, game studios, sports leagues, film funds and government agencies to make smarter decisions in today’s economy. The company values content, talent, IP and sports by measuring over 2 billion audiences globally. By providing the industry’s leading AI-powered analytics solutions, Parrot Analytics solves the industry’s most existential questions: From measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP and talent rights. For more information about Parrot Analytics, see: www.parrotanalytics.com
For Parrot Analytics, contact:
Samuel Stadler
+1 (323) 612-0931
Email: samuel@parrotanalytics.com
About Guinness World Records
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Through our in-house production arm, GWR Studios, we create standout content for broadcasters, brand partners and digital platforms. GWR Entertainment brings the best of the GWR brand to life in a diverse range of live experiences where visitors can discover and even attempt official world records. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.
For Guinness World Records, contact:
Press Office – press@guinnessworldrecords.com
