Los Angeles (July 25, 2018) – Parrot Analytics, the Los Angeles-based data science firm, which has developed the industry’s only real-time, global demand measurement system for TV content across all platforms, in 100+ countries, has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
“We’re thrilled to welcome the forward-thinking team at CBS Studios International to our family of thought-leading partners around the world” said Wared Seger, CEO, Parrot Analytics. “Today’s fragmented media landscape presents a challenge for studios, networks and OTT platforms in understanding the relationship between audiences and content. For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans. While the world is becoming more global, local market nuances are more important than ever in the world of content; making a global measurement system all the more critical. From leveraging our global cross-platform measurement system to breaking new ground with our Content Genome/Exposome project, we look forward to working with CBS Studios International teams around the globe to maximize the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace.”
“As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming,” said Barry Chamberlain, President of Sales, CBS Studios International. “We look forward to utilizing Parrot’s detailed insights and analysis for our international team and clients.”
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages from over 250M internet users in 100+ markets to reveal the content consumers engage with and watch. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. Parrot Analytics has offices in Los Angeles, New York, London, Singapore and Auckland.
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to more than 200 markets in more than 60 languages across multiple media platforms. The division distributes programming from CBS Television Studios created for the CBS Television Network, The CW, CBS All Access and other platforms, as well as content from CBS Television Distribution, SHOWTIME Networks, CBS News, CBS Films and a library of more than 70,000 hours of programming. The Studio participates in a number of international channel ventures, including owning and operating Ten Network Holdings Australia and also exports a diverse lineup of formats for local production. CBS Studios International has 13 offices around the world, including its base in Los Angeles and EMEA headquarters in Amsterdam. CBS Studios International is a division of CBS Corporation.
CBS Studios International
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