Parrot Analytics launches Demand Academy to guide industry executives on the attention economy to monetize audience demand

2 June, 2022

Los Angeles, June 01, 2022 - Parrot Analytics today announced the launch of the Demand Academy, a free, online learning hub for entertainment executives to learn how to use demand data to improve their decision-making and content strategies.

The Parrot Analytics Demand Academy features a curated collection of articles, videos, whitepapers, and podcasts that help make sense of the entertainment industry’s constantly changing landscape.

Beginners will find introductory material that explains fundamental concepts such as the attention economy and the globalization of content. Advanced learners will dive deeper into articles that outline strategic perspectives about retention and acquisition of global streaming subscribers. All users will find a variety of formats to expand their knowledge about the industry to help them excel at their jobs.

“We created the Demand Academy based on a need we saw in the market that wasn’t being served: Educating individuals who are eager to keep pace and master the newest concepts needed to thrive in the increasingly hybrid online and offline world of entertainment,” said Rebekah Zabarsky, VP of Brand and Strategic Partnerships at Parrot Analytics. “We want to make it easy for people who desire a thorough understanding of the attention economy to learn from the experts shaping the industry. As Parrot Analytics continues developing solutions to audience measurement challenges, we promise to maintain a level of transparency about our approach so we can create solutions together. That is what the Demand Academy is all about - it’s a teaching platform that shines a light on an industry that has traditionally been difficult to navigate.”

“Maximizing your performance as a leader or an outstanding solo contributor requires a growth mindset,” said Parrot Analytics board member David Bishop, President of The David Bishop Group and former President Sony Pictures Home Entertainment. “Parrot’s Demand Academy puts you ahead of the curve in an increasingly competitive and ever-changing industry.”

The Demand Academy is available for free at There are three tracks; Beginner, Intermediate, and Advanced lessons provide the user a guided experience to learn increasingly sophisticated concepts.

A Demand Certification program is in development with a formal training program for selected individuals to be launched within the year. The certification program will offer participants a way to test their knowledge and gain confidence in using and interpreting demand measurement in their day-to-day jobs. Demand Academy participants can register their interest to become Demand-certified and will be contacted upon the certification program launch.

About Parrot Analytics:

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see

Press Contact:

Wade Payson-Denney
PR & Communications Manager
Parrot Analytics

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