Rojas’s Appointment Marks Start of Expansion Efforts by the Global Data Science Firm.
In order to meet increased market interest for its global, cross-platform content demand measurement system, Parrot Analytics has begun international office expansion efforts that include appointing key regional directors around the world.
The first such appointment is Alejandro Rojas, who has joined the company as Regional Director, Latin America. In this role, he is responsible for engaging with and selling Parrot Analytics’ products and services to new clients across Latin America, as well as helping with customer success initiatives for existing clients. Based in New York City, Rojas reports to Parrot Analytics CEO Wared Seger.
“There’s a growing need in the television industry for data-driven tools and information to help gauge daily audience demand for content, across all platforms and channels” said Seger. “To address this need, as well as service our existing clients, we are expanding our international sales and customer success teams. Alejandro is an exceptional addition to our team. His impressive academic background is matched only by his unique combination of industry expertise, content production, data science and consulting.”
Rojas, a former McKinsey consultant, has more than 10 years of experience in the content industry. He was executive producer on multiple television series that aired nationally in his native Venezuela. Prior to Parrot Analytics, Rojas was at The Data Incubator, where he developed a machine learning application to predict returns on highly correlated financial assets. Previously, he co-founded TrixandTrax, an online video start-up with operations in Chile and Venezuela, backed by Wayra (Telefonica’s accelerator) and Start-Up Chile. He earned his Master’s Degree in Information and Data Science from the University of California, Berkeley; his MBA in Finance and Technology from MIT Sloan School of Management; and his BSE in Civil Engineering and Economics from Duke University.
New to Parrot Analytics, Rojas is already responsible for spearheading a subscription deal with Brazil’s Globo Communicacão e Patricipacões S.A. (TV Globo). Announced in April, Globo, one of one of the biggest communications companies in the world, is now utilizing Parrot’s Audience Demand Measurement System to track demand for its TV content across its five broadcast channels and 188 affiliates.