Parrot Analytics partners with Guinness World Records™ to quantify TV shows as “Officially Amazing”

28 August, 2018

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World.

Los Angeles (August 28, 2018) – Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records™ to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics’ global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series in 2017 *.

Designated by Guinness World Records as “Officially Amazing,” HBO’s Game of Thrones was determined to be the most in-demand show in the world, and Netflix’s paranormal thriller Stranger Things was the most in-demand digital original series in the world in 2017. The two series are included in the Guinness World Records 2019 edition, which will be available for purchase in book stores and online on September 6, 2018.

“It is an honor to work with the venerable Guinness World Records,” said Wared Seger, CEO, Parrot Analytics. “We were delighted that the Guinness World Records team chose to work with us to determine the most in-demand TV shows in the world and that they saw the value in relying on the industry’s established global cross-platform TV demand metric to gain a truly holistic and empirical view of what is resonating with viewers worldwide.”

Parrot Analytics captures billions of data points daily from a variety of data sources, tracing interactions the company refers to as “Demand Expressions” from the likes of social media, video streaming, photo sharing, blogging or microblogging, fan and critic ratings, file sharing and more. Filtering and weighing all these audience expressions of demand using the world’s most advanced cross-platform TV demand measurement system, Parrot Analytics combines viewership, activity and engagement into a single, country-specific measure of audience demand for content.

“Parrot Analytics is taking our methodology of gauging record-breaking designations to a whole new level,” said Craig Glenday, Editor in Chief, Guinness World Records. “Their audience demand measurement system goes far beyond the days of surveys and questionnaires and utilizes big data and AI to look at the numerous ways consumers express their demand for content. This year, by adding the category for digital originals, we will really get an idea of how much the world’s video consumption has changed.”

Parrot Analytics has previously quantified Game of Thrones as the Most In-demand TV Show in the World in the 2018 edition. This year, a new category for digital original shows was added to include original series produced by streaming services like Netflix, Hulu, and Amazon.

The 2019 Guinness World Records is available for purchase in 22 languages around the world.

* Data compiled from January 1 to December 31, 2017.

About Guinness World Records

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 141 million copies in 22 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than 3.3 million people subscribe to the GWR YouTube channel, which enjoys more than 450 million views per year. The GWR website receives over 19.9 million visitors annually, and we have over 15 million fans on Facebook.

The Guinness World Records commercial sales division provides customized consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

About Parrot Analytics

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize con-tent workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distri-bution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see


Parrot Analytics
Patricia Frith
Office: +1 818 876 0480
Mobile: +1 310 490 2368

Guinness World Records
Press Office
+1 718 513 72703

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