ICEX / Parrot Analytics report released at MIPCOM shows 26.1% of Spanish titles place in the top 20% of non-English titles by global streaming revenue; Spain-originated content demand in Asia up 63% year over year.
CANNES, France - October 13, 2025 - ICEX Spain Trade & Investment and Parrot Analytics today unveiled new data at MIPCOM showing Spain has achieved a 26.1% “hit-rate” - the highest in Europe and Hispanic markets - underscoring Spain’s efficiency as a producer of exportable streaming hits. Spain’s slate now accounts for 6.47% of global non-English streaming revenue (period 2022 to 2025 H1), only trailing Japanese and South Korean content.
Measured as the percentage of a country’s titles landing in the top 20% of non-English titles by global streaming revenue (from 2022 to H1 2025), Spain’s 26.1% hit-rate outperforms Japan and all European and SPLATAM peers. This efficiency reflects a maturing production ecosystem that has diversified beyond a few flagship series: The share of Spanish titles accounting for 80% of Spain’s global streaming revenue has nearly doubled since 2020 (from 7.0% to 13.5% in H1 2025).
Spain’s momentum sits on a deliberate policy foundation. ICEX has evolved from a traditional export promoter into a dual‑mandate agency that both helps Spanish companies expand abroad and attracts investment and productions into Spain. The government’s “Spain, Audiovisual Hub of Europe” plan - part of the Digital Spain 2025 agenda has helped build a scalable ecosystem that turns creative excellence into measurable ROI.
“This data is the definitive proof that our strategic investment in the audiovisual sector is delivering a remarkable return for Spain,” said Luis Mayoral Gabaldón, Director for Creative Industries at ICEX. “A world-class hit-rate isn’t an accident; it reflects a deliberate national focus on excellence and innovation. A few years ago we proved that our productions could scale and travel beyond our local market; we are now demonstrating a connection of our content across audiences, platforms, territories and genres that our global partners can bank on.”
Platforms are responding to this momentum. The availability of Spanish titles on major services is up 23% (2023-2025), mirroring global demand growth led by a strategic expansion into Asia (+63% YoY). The surge, which includes standout gains in Singapore (+127%), China (+75%), and India (+61%), directly reflects the internationalization success of Spanish audiovisual content, including the recent establishment of a dedicated audiovisual support office in Singapore.
“Streamers need reliable bets,” said Jaime Otero, VP Partnerships at Parrot Analytics. “Spain’s 26.1% hit-rate - highest in Europe & LatAm, second only to Korea - combined with +63% Asia demand and clear subscriber impact across all major streaming services, shows a slate that is both broad and bankable. This level of insight de-risks investment, increases financial upside and separates the leaders from the rest.”
The report provides concrete evidence of Spanish content's ability to drive core business metrics for the world's largest streaming platforms:
- Global revenue share: Spain accounts for 6.47% of global non-English streaming revenue (period 2022 to 2025 H1).
- Prime Video: Apocalypse Z: El Principio del Fin is the #1 non-English movie for subscriber acquisition globally since 2024, with 1.1M total global subscribers engaged in its first window (first 13 weeks post-release).
- Disney+: Invisible and Cristóbal Balenciaga each ranked among the top 15 non-English series for acquisition and retention in their first 13 weeks.
- Netflix: Carlos Alcaraz: A Mi Manera ranked top-5 non-English documentary for acquisition in its first 10 weeks.
This year’s analysis, building on the $5.1B revenue baseline reported at MIPCOM 2024, reflects Spain's strategic shift from promotion to data-validated ROI. The 2025 findings confirm that Spain's investment in its creative talent has produced one of the world's most reliable and efficient content engines, establishing a new benchmark for how creative economies can quantify their global impact.
About ICEX
ICEX Spain Trade & Investment (ICEX España Exportación e Inversiones) is a public business entity and part of Spain’s Ministry of Economy, Trade and Business whose mission is to promote the internationalization of Spanish companies in order to contribute to their competitiveness and add value to the economy as a whole, as well as to attract foreign investment to Spain. Under the brand “Audiovisual from Spain” ICEX promotes the visibility and recognition of Spanish talent in film, animation, television, video games, and extended reality on a global scale. www.icex.es www.audiovisualfromspain.com
About Parrot Analytics
Parrot Analytics is the leader in global media and entertainment analytics - powering leading studios, streaming services, networks, production companies, talent agencies, entertainment law firms, game studios, sports leagues, film funds and government agencies to make smarter decisions in today’s economy. The company values content, talent, IP and sports by measuring over 2 billion audiences globally. By providing the industry’s leading AI-powered analytics solutions, Parrot Analytics solves the industry’s most existential questions: From measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP and talent rights. For more information about Parrot Analytics, see: www.parrotanalytics.com
