LOS ANGELES and SYDNEY, 16 March 2026 - Parrot Analytics today announced a multi-year customer partnership with Stellar Entertainment, an inflight entertainment content service provider (CSP) that is modernising how airlines curate and procure content through the Stellar IFE Portal. Founded in 1974, Stellar has spent five decades helping airlines deliver onboard experiences and is now accelerating its transition to a portal-first operating model.
As the industry moves from manual, consultancy-led programming - where decks and spreadsheets once dominated - towards self-serve, digital platforms, airline content teams face higher-stakes decisions with less time, tighter budgets, and far more choice. This partnership integrates real-time, title-level strategic decision support into the selection process, helping teams move faster and back their content investments with data.
Over the years, Stellar Entertainment has invested heavily in a centralised content database and a digital workflow through its pixL™ ecosystem. Content is licensed and ingested by Stellar, enabling airline customers to self-select titles based on budget, availability, and regional needs. This modernised approach supports Stellar's work with major airline partners, including the Qantas Group, American Airlines, Air Astana, and China Airlines, as they build entertainment lineups for increasingly diverse route networks.
"Airlines are increasingly selecting content in a self-serve environment, where budget decisions are made in real time,” said Sam Allen, CEO of Stellar Entertainment. “As that decision moment moves into the interface, we’re supporting programmers’ intuition with objective demand signals. By integrating Parrot Analytics’ demand intelligence into our workflow, we’re giving airline teams a trusted metric to make faster, more confident choices while keeping the selection process simple."
As catalogues expand and audience tastes diversify beyond traditional Hollywood-centric content, Stellar is adopting a more data-driven approach. This supports both Stellar's own licensing decisions and airline customers' daily content choices. Parrot Analytics provides the global strategic intelligence layer that helps organisations understand content value, inform curation and licensing decisions and drive predictable success.
The company's strategic intelligence platform, DEMAND360 Enterprise, will support Stellar's internal licensing and renewal decisions with market-level context, including audience demographics. A custom integration surfaces these insights as a simple metric for each title within Stellar’s portal workflow.
"Stellar is building a modern, platform-centric model for inflight content selection, and that model needs certainty built in,” said Hema Patel, Partnerships Director, APAC at Parrot Analytics. “By leveraging our global entertainment intelligence, Stellar can embed strategic decision support directly into the content selection workflow, helping airline teams move faster, de-risk content investments with confidence, and program content that better matches evolving tastes across regions."
For Stellar, this delivers a stronger portal experience for airline customers and a more rigorous framework for licensing and renewal strategies as route networks expand into new and emerging markets. This integration advances Stellar's focus on simplicity by presenting a clear, actionable demand metric in the portal, while enabling deeper analysis through full platform access.
This partnership extends Stellar’s five-decade service heritage into a platform era defined by speed, autonomy, and budget accountability. Together, Parrot Analytics and Stellar Entertainment are modernising the aviation content supply chain, bridging insight and action as the IFE industry accelerates toward selfserve, data-driven operating models.
About Parrot Analytics
Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns. Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics’ AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.
For Parrot Analytics, contact:
Samuel Stadler
VP Marketing
Parrot Analytics
samuel@parrotanalytics.com
About Stellar Entertainment
Stellar Entertainment is a global provider of inflight entertainment content and technical services, supporting airlines with curated programming, licensing, creative production, and digital workflow solutions. Founded in 1974, Stellar is the world’s longest-established full-service provider of IFE content and technical services, supporting airlines globally through its network of offices and production studios across Asia-Pacific, Europe, and North America.
For Stellar Entertainment, contact:
Kitty Cheng
Senior Marketing Manager
Stellar Entertainment
kitty.cheng@stellargroup.com
