DEMAND360LITE surfaces global content trends and exclusive reports across 100+ platforms in 38 markets
Los Angeles – July 8, 2020 Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. DEMAND360 brings together a myriad of TV content analytics and exclusive deep-dive reports and insights. The platform is available on a subscription model that puts data-driven buying and selling decisions and strategic business planning within reach for companies working with a variety of budget parameters.
The entry-level product is called DEMAND360LITE and offers individual annual subscriptions at $59/month, making available global demand data for tens of thousands of TV shows, across all TV networks and OTT platforms worldwide.
“In the current dynamic environment, access to on-demand TV metrics and insights is more important than ever. We are democratizing our data for all media industry professionals so they can make better content-related business decisions,” said Wared Seger, CEO, Parrot Analytics. “With DEMAND360LITE, we are also making that access affordable. This product is designed with the individual user in mind, so even if colleagues are working remotely, they can obtain easy-to-understand data and insights to help them inform decisions along the entire content development and monetization lifecycle, from IP assessment to content investment decisions, distribution, acquisitions, programming and marketing strategies.”
Speaking to The New York Times, Seger says the company’s mission is to “unlock the magic of content” by better connecting creators with consumers. Almost seven years after its founding, Parrot Analytics is making available audience insights collected from over 2 billion people around the world to content creators worldwide. A DEMAND360LITE subscription includes access to global content trends across all content platforms, show-specific metrics such as content travelability and demand distribution, exclusive industry reports, curated industry insights and regularly updated genre and platform share reports published by the company.
Alejandro Rojas, Director of Applied Analytics for Parrot Analytics with additional responsibility for overseeing the company’s Latin American partnerships, said “Dramatic changes and subsequent opportunities in the media industry inspired us to launch a comprehensive strategic re-view of our business over the past few months,” continued Rojas. “In order to stay ahead of the curve, we wanted to ensure that we were constantly iterating and improving our products and services. Being able to offer a thin layer of our global TV data alongside incredible insights from our analysts, at a fraction of the cost of our enterprise level engagements, means we can continue to be among the top innovators in our industry.”
For more information, visit https://www.parrotanalytics.com/platform/monitor/.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries. With Parrot Analytics’ DEMAND360 platform, everyone from individuals to global media powerhouses can access tools to help better understand the global demand for content across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and in-creased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Mexico City, São Paulo and Auckland. Connect with us on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com.
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