Only three days after the Season 2 premiere, U.S. demand for Cobra Kai jumped 136% over season 1’s premiere.
LOS ANGELES (May 2, 2019) – According to data science firm Parrot Analytics, YouTube original series Cobra Kai is the most in-demand digital original series in the world during the past seven days (April 24 to April 30, 2019).
Cobra Kai is also the most in-demand digital original in the United States during this same seven-day period; demand was 41% higher than the second most in-demand digital original, The Act (Hulu).
Season 2 of Cobra Kai premiered April 24 and in just three days, the second season was already 136% more in demand than Season 1 in the same three-day time period in the U.S.
Compared to other linear and digital TV shows, season 2 of Cobra Kai generated more U.S. demand seven days after premiere than the season 2 debuts of The Handmaid’s Tale (Hulu), The Marvelous Mrs. Maisel (Amazon) and Atlanta (FX) during the same period.
“Clearly the second season of Cobra Kai is off to a really successful start,” said Samuel Stadler, VP Marketing, Parrot Analytics. “Our 7-day data snapshot shows Cobra Kai is not only the most in-demand digital original in the United States right now, it is also the most in-demand digital original in the world. This is a phenomenal result and shows that the story and characters really resonate on a global scale.”
In addition, Cobra Kai Season 2, episode 1 hit 20M views in 6 days, according to YouTube, making it the fastest YouTube Original episode to hit 20M views.
Cobra Kai is written and executive produced by Josh Heald (Hot Tub Time Machine), and Jon Hurwitz and Hayden Schlossberg (Harold & Kumar, Blockers). Together, the trio conceived the new Karate Kid storyline that picks up decades after the original film. Heald, Hurwitz and Schlossberg showrun the series and direct the bulk of the episodes. Will Smith, James Lassiter and Caleeb Pinkett executive produce for Overbrook Entertainment in association with Sony Pictures Television Studios. Susan Ekins also executive produces.
About Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages from over 250M internet users in 100+ markets to reveal the content consumers engage with and watch. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. Parrot Analytics has offices in Los Angeles, New York, London, Singapore and Auckland.
About YouTube Originals
YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films for fans all over the world. Spotlighting both YouTube creators alongside Hollywood’s biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform’s growing global community, fan engagement capabilities, and innovative content mixed with pioneering live streamed specials, there is truly something for everybody. Fans experience YouTube Original content through ad-supported YouTube as well as YouTube Premium, a subscription service that offers access to YouTube Original series and movies, a streaming music platform, and an uninterrupted, ad-free experience across all of YouTube. YouTube Premium is currently available in the U.S., Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru. Portugal, Russia, Spain, Sweden, Switzerland, the U.K. and Ukraine.
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