The measurement problem

With the rapid proliferation of content distribution platforms and the unprecedented levels of consumer fragmentation, existing television measurement services are rapidly becoming obsolete.

Survey and panel-based measurement is no longer sufficient to provide the global view of consumer demand for content across platforms.

The solution: Global Content Demand

Demand for content is what drives consumption on all platforms – linear and OTT alike. Demand accounts for both viewing and engagement. Consumers express their demand for content through multiple ‘demand expression platforms’ including:

  • Traditional viewing (both live and catch-up)
  • Streaming on OTT/SVOD services
  • Discussions on dedicated fan sites and blogs
  • Discussions on social media platforms
  • Viewer-generated ratings (e.g Rotten Tomatoes)
  • Wikis & other research sites
  • Downloads & streaming via peer-to-peer networks

By harnessing the power of advanced artificial intelligence and this ocean of global data, Parrot Analytics has developed the world’s first and only cross-platform global demand metric.


Accessing Demand Rating™:


Client dashboard integration

Customer data integration


Custom analysis

Access to world-class data scientists


Industry reports

Customized reports


Cloud-based & real-time

Dashboard & detailed reporting