Netflix's The Umbrella Academy rockets to the top of the US overall series chart, American audiences respond well to the Season 2 trailer for Amazon's The Boys.
Netflix Original ‘The Umbrella Academy’ debuted its second season and quickly became the most in-demand show in the world. Elsewhere, we provided The Hollywood Reporter with exclusive data comparing the demand for original content on each of the Big Four new SVOD platform launches. #TVDLW #StreamingWars #UmbrellaAcademy2 Transcript: I’m Wade Payson-Denney with Parrot Analytics and this is “TV Demand Last Week.” Stranger Things topped the digital original charts for the eighth straight week, but a fellow Netflix Original is putting up a serious challenge. The Umbrella Academy’s second season dropped last Friday to exceptional audience demand. The show grew 65% in the US compared to the previous week, and has been the world’s most in-demand series across all platforms since new episodes have been available to stream. Our Time Shift Analysis reveals just how much demand for the show has grown season over season. US demand for The Umbrella Academy was 3.2 times higher on launch day of season 2 vs season 1, and has more than doubled in the four days since then. Original content such as The Umbrella Academy is the key driver of subscriptions to SVOD services. Over the last nine months, four of the world’s largest tech and entertainment companies - worth a combined $2.5 TRILLION - have launched their own Netflix competitors. We looked at which of the Big Four new platforms have generated the most demand for their originals content. As revealed to The Hollywood Reporter, one series stands out far above the rest. It its first week following The Mandalorian was 57.7 time more in demand than the average series in the US during its first week of availability. Disney+’s launch was boosted, key to their just announced 60 million subs. Our Director of Applied Analytics Alejandro Rojas said “It's all about capturing people's interest and connecting emotionally with the people so they see that show as part of their life." That wraps it up for this week's episode of TV Demand Last Week! Thanks so much for watching, see you next time.
Audience OTT demand for The Umbrella Academy rises after the release of Season 2, US demand for Rick And Morty is boosted by a spin-off short.
Netflix action series Warrior Nun is a US top ten digital original, plus what is Netflix doing with Avatar: The Last Airbender's high US audience demand?
According to data provided to Observer by Parrot Analytics, a data firm that tracks TV popularity through social media, fan ratings, and piracy to figure out who’s watching what, here are the 10 most in-demand TV titles in the United States over the last 60 days.
Parrot Analytics Genre Trend reports are designed to give you a sense of which genres and subgenres appealed to this market's audiences the most in this quarter. The report reveals the share of attention by genre for all series and how this compares to the global quarterly trends. It also reveals the share of attention by genre for digital original series and the most demanded subgenres this quarter.
This report investigates data for the Spanish market from April to June 2020.
Alejandro Rojas, director of applied analytics for the data measurement firm Parrot Analytics, believes (HBO MAX) is off to a promising start.
Demand for Korean content in the US has been growing rapidly. Here we reveal recent trends and long term patterns of demand in this category. Included is a look at the impact of the hit film Parasite on demand for Korean TV series. We show which platforms have been able to take advantage of these trends and which Korean series are most in-demand among American audiences.
'Harley Quinn,' 'Doom Patrol' and 'Titans,' (are) arguably the best DC (or Marvel, for that matter) shows on TV right now. Hell, these three shows alone are leagues better than anything Apple Plus or Quibi has produced, for all their hype, and according to tracking services like Parrot, they generate more social conversation and interest than most big-name rivals.
“In fact, Viki houses three of the four most in-demand Korean-language series with U.S. audiences,” said Alejandro Rojas, director of applied analytics at Parrot Analytics. “As the streaming market gets more crowded and competitive, personalized curation of foreign content is a successful strategy to cut through the clutter.”
Netflix’s 'Stranger Things' took the top spot on Parrot Analytics’ digital originals rankings the week ended July 18, its fifth consecutive week at No. 1. The popular series had 64.4 times the demand of the average series, while demand for the show dropped 4.1% from the previous week.
“'Dear White People' ... enjoyed a 331% boost in demand in the United States over the past 30 days, according to Parrot Analytics"
"During the week of June 7-13, 'The Last Airbender' was 71.2 times more in demand than the typical U.S. TV title, up from 59.8 times more popular two weeks sooner."