Global Industry Insights


Driving industry thought leadership

play video
Videos

TV Demand Last Week (August 6, 2020): The Umbrella Academy, New Platform Launch Comparison

Netflix Original ‘The Umbrella Academy’ debuted its second season and quickly became the most in-demand show in the world. Elsewhere, we provided The Hollywood Reporter with exclusive data comparing the demand for original content on each of the Big Four new SVOD platform launches. #TVDLW #StreamingWars #UmbrellaAcademy2 Transcript: I’m Wade Payson-Denney with Parrot Analytics and this is “TV Demand Last Week.” Stranger Things topped the digital original charts for the eighth straight week, but a fellow Netflix Original is putting up a serious challenge. The Umbrella Academy’s second season dropped last Friday to exceptional audience demand. The show grew 65% in the US compared to the previous week, and has been the world’s most in-demand series across all platforms since new episodes have been available to stream. Our Time Shift Analysis reveals just how much demand for the show has grown season over season. US demand for The Umbrella Academy was 3.2 times higher on launch day of season 2 vs season 1, and has more than doubled in the four days since then. Original content such as The Umbrella Academy is the key driver of subscriptions to SVOD services. Over the last nine months, four of the world’s largest tech and entertainment companies - worth a combined $2.5 TRILLION - have launched their own Netflix competitors. We looked at which of the Big Four new platforms have generated the most demand for their originals content. As revealed to The Hollywood Reporter, one series stands out far above the rest. It its first week following The Mandalorian was 57.7 time more in demand than the average series in the US during its first week of availability. Disney+’s launch was boosted, key to their just announced 60 million subs. Our Director of Applied Analytics Alejandro Rojas said “It's all about capturing people's interest and connecting emotionally with the people so they see that show as part of their life." That wraps it up for this week's episode of TV Demand Last Week! Thanks so much for watching, see you next time.

Watch Now