Insights

Release Strategy Guide Ep 1: Back to the Future

13 March, 2020

Parrot Analytics quantifies the attention economy to provide a 360 degree view into the fragmented TV ecosystem to answer the industry’s most pressing questions. In this article, we examine the trade-offs of release strategies in 2019 to inform OTT programmers’ decisions in 2020.

3 Key Insights for 2020 Based on 2019:

- All-season released titles (a.k.a. binge released titles) are optimized for acquiring subscribers at launch earning an earlier and larger peak of daily demand.

- Weekly released shows are retention optimized such that the extend their demand over a longer period of time, retaining subscribers on a platform.

- For shows with massive appeal, there is an opportunity for more experimentation; the two release strategies perform more similarly.

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