The House of Mouse is getting a renovation. In an earnings call on Wednesday, Disney CEO Bob Iger told investors that the company will begin a new password-sharing crackdown “in earnest” starting in September. Iger didn’t divulge how the company plans to limit password-sharing, but presumably this will mean the company will be on the lookout for logins outside of the subscriber’s home and prompt those suspected of sharing their accounts to pay a fee to do so. The announcement comes months before the company intends to increase monthly prices on Disney+, Hulu, and ESPN+—and their respective bundles—in October.
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