Activating Audiences part 2: Marketing campaign management & analysis for the attention economy

In this series, we show how demand can be used to bring content marketing in line with the new requirements and challenges of the attention economy.

In Part Two, we show how to track campaigns in real time and how to perform post-campaign analysis using sophisticated demand modelling to discover the optimal marketing mix for your next campaign.

Why get TV360 Monitor? • Get access to comprehensive TV analytics • Stay on top of global TV market trends • Learn from exclusive reports and whitepapers. • Save time with one curated feed of TV industry news. • Follow and get ahead of OTT platform insights. • Improve your understanding of advanced TV metrics.

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Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.